I found this fascinating quote today:
If you have an extra domain lying around I highly recommend setting up a personal blog. And if you don’t then just set it up on a sub-domain. If you want to blog about a specific topic then you can do a bit of keyword research for the domain name but obviously, by looking at those blogs I showed you in that other post those people aren’t paying any attention to keywords in their domain names. And look at the address bar for this page that you’re on right now. It says ‘97dollarebooks.com/blog. When I decided I wanted a blog I didn’t want to buy another domain name so I just tacked it on my 97 Dollar Ebooks domain.Grace, A Message To Grace, Mar 2010
You should read the whole article.
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